The highest performing events venue and hotel have been named by the region’s conference bureau, Toowoomba Conferences.
For the second year in a row, Transport and Main Roads Heritage Centre has achieved the highest score for venues.
Potters Boutique Hotel Toowoomba took out the spot for the top accommodation suppliers.
A mystery shopper engaged by Toowoomba Conferences approached 23 key function venues and 15 accommodation suppliers in the region, rating their staff on professionalism, product knowledge, responsiveness and destination knowledge.
Results were shared with the business tourism industry at the Burke and Wills Hotel with representatives present from the venue, accommodation and professional services sectors.
The key learnings will help the business tourism industry improve customer service and sales abilities to bring local businesses in line with client expectations.
Manager Karen Barrett was delighted to have the Heritage Centre’s excellent customer service recognised, especially as the centre celebrates 10 years of combining a meeting venue with a museum exploring the history of the state’s transport systems.
Oakey Cultural Centre came second and Fitzy’s third for venues, with Ravensbourne Escape the runner up for accommodation.
The mystery shopper training exercise is undertaken annually as a benefit for Toowoomba Conferences members.
As the conference bureau, the role of Toowoomba Conferences is to help groups to meet in the region, providing a free service matching meeting and event organiser needs with Toowoomba Conferences member facilities and services.
Business tourism is an important contributor to the region’s economy, especially as these visitors stay the longest and spend the most of all tourist sectors, giving a much-needed boost to the overall visitor spend in the region.
When the corporate expense account is open, a diverse range of small and medium enterprises benefit including motels, restaurants, banks, cleaning, transport and food and beverage suppliers and the professional services sector.
The Toowoomba region is well-appointed for business events with 80 venues and more than 2,000 accommodation rooms, along with capacity to grow this valuable market.