Floral picture

30 days of floral-filled fun each September

Partnerships ready to bloom

We really value our partnerships... we mean really value them! We go the extra mile by investing in your brand and getting to know you. We look at ways we can bond with you, not just smack your logo on our brochure. Without the significant support of our generous sponsors and partners, the Toowoomba Carnival of Flowers would not be the successful event it is today. 

We warmly invite you to be a part of this iconic event. Let's talk about the possibilities and tailor a partnership specific to your organisation. Contact us on:

Phone: 4688 6661
Email: info@tcof.com.au 

For the complete downloadable Sponsorship Proposal, click the link below;

Toowoomba Carnival of Flowers Sponsorship Proposal 2022

Strategic thinking in a colourful way!

Simply, our goals for 2022 are:

  • Celebrating colour
  • Growing our profile
  • Being sustainable
  • Increasing tourism value.

Number crunching

Media coverage

Annually, over 1,500 media items are generated across print, radio, television and online sources reaching an audience of over 15 million! Plus countless floral selfies and happy snap moments on hundreds of social media channels.

Our target markets

Couples & families - 25 to 55 years (Brisbane, Sunshine Coast, Gold Coast and Northern NSW)

Group travellers - Horticultural clubs, seniors, coach travel (Australia and New Zealand)

Local Market - Couples and families (Toowoomba Region).

Partnerships on offer

Floral parade major partner

(Already under offer) Toowoomba's inner-city streets come alive with colour, movement, music and fanfare of the iconic Floral Parade as it makes its way through the beating heart of the city to leafy Queens Park.

Festival of food and wine major partner and precinct partners

Garden bar

The pop-up bar is a stylish undercover relaxation space where festival-goers can choose to unwind in the marquee or on the deck. Beer and wine from the Region are available to sample and purchase, as well as delicious cheese platters. For those with a thirst for knowledge, daily wine appreciation sessions are also on offer.

What kind of sponsor would best fit this event?

  • A lover of local eats and drinks!
  • A high-achieving Queenslander keen to be in a crowd
  • A socialite keen to be in the right place at the right time.

 Demonstration stage/s

This space is where food enthusiasts can sample the best produce of the Region with daily tastings and delicious aromas filling the air. Interactive tastings and live cooking demonstrations provide hours of entertainment.

What kind of sponsor would best fit this event?

  • A savvy brand that appreciates the aromas of the kitchen
  • A quality product creator
  • A true believer in Toowoomba's amazing regional produce.

Changing blooms and/or avenue of trees feature displays

Inspire everyone to be a florist with Changing Blooms or make your mark on the majestic and historical avenue of camphor laurel trees which stand tall over the festival. Signature floral displays lead festival-goers throughout the site, delighting during the day and dazzling under special lights at night. The spaces are a magnet for all attendees and a key movement area for the crowd to transit through.

What kind of sponsor would best fit this event?

  • A key statement maker
  • A brand keen to flourish
  • An influencer of fresh ideas.

Entertainment in the parks

A host of talented local musos play and entertain during Toowoomba Carnival of Flowers throughout Queens Park and Laurel Bank Park. 

What kind of sponsor would best fit this event?

  • A toe-tapping, music-loving, yoga moving kind of crew
  • A brand that loves celebrating Toowoomba talents and our beautiful green spaces
  • No shrinking violets! Your name will be up on stage for all to see.

Night Garden

As twilight settles on Toowoomba, Night Garden will delight for 30 days across September.

A family favourite, this event sets a lovely outlook for evening family picnics, after work catch-ups with friends or a colourful walk with your favourite four-legged friend.

What kind of sponsor would best fit this event?

  • A bright team ready to delight
  • A brand looking for more exposure to everyone aged 2 to 102!
  • Someone who isn't afraid to stand out in the dark.

Cinema under the stars

Pack your picnic blanket (and a jacket), gather your family and friends and enjoy an evening under the stars.

tcof flower

A favourite for all ages, this event is perfect for families, couples, groups or anyone wanting to enjoy the combination of fresh outdoors and a cinematic experience.

What kind of sponsor would best fit this event?

  • A bright star with our name on the big screen
  • A PG-rated family favourite
  • A popcorn munching and choc top loving VIP.